I recently wrote a
post about amusing article titles,
pointing to a tendency in the
current psychological literature (and proposal as well in other fields) to blur
the boundaries between scientific and popular scientific discourse. Here I want
to discuss this trend in more detail.
I want to start by saying that I’m not immune to this trend
myself. I managed to resist it until 2004 but more than half of my 2012 articles
had “amusing” titles. In fact, my co-authors snuck two very similar
titles up on me: Out of Sight out of Mind and Out of Mind out of Sight. I also had Spreading the Words and Language in the Balance. In my defense,
I only was responsible for the last one.
In my previous post, I talked about the reasons for using amusing titles. The main one is the pressure to make
your research relevant to a broader audience. But is it true that amusing
titles are on the rise?
I take
Psychological Science as my test case,
examining amusing article titles published in that journal in the last decade.
I have published in
Psych Science
myself (four articles and a fifth one in press) and think it has been a great
addition to the field in many ways. There clearly was a need for short incisive
articles.
Psych Science was the first
to fulfill that need and has quickly risen to prominence in the field.
At the same time, it is obvious that the journal has come
under fire in recent years. I agree with some of the criticism. For example, when
you see a
single issue
featuring the following titles, you can’t help but wonder what kind of image of
psychological science (the field) we are creating.
Sticky Thoughts: Depression
and Rumination Are Associated With Difficulties Manipulating Emotional Material
in Working Memory
Knowing Your Own Mate
Value: Sex-Specific Personality Effects on the Accuracy of Expected Mate
Choices
Becoming a Vampire Without Being
Bitten: The Narrative Collective-Assimilation Hypothesis
Of Blood and Death: A Test of
Dual-Existential Systems in the Context of Prosocial Intentions
Time Crawls: The Temporal
Resolution of Infants’ Visual Attention
Power and Choice: Their
Dynamic Interplay in Quenching the Thirst for Personal Control
Learning Words in Space and
Time: Probing the Mechanisms Behind the Suspicious-Coincidence Effect
Who Took the “×” out of
Expectancy-Value Theory?: A Psychological Mystery, a
Substantive-Methodological Synergy, and a Cross-National Generalization
The Jekyll and Hyde of Emotional
Intelligence: Emotion-Regulation Knowledge Facilitates Both Prosocial and
Interpersonally Deviant Behavior
What do I mean by amusing
article titles?
I mean titles that are not directly descriptive of the
theory, method, or findings. An example of a descriptive title is this.
Infants' Perception of Phrase Structure in Music
And here is an example of an amusing title.
Serial vs.
Parallel Processing: Sometimes They Look Like Tweedledum and Tweedledee but
They Can (and Should) Be Distinguished
A descriptive title just names the phenomenon, a theory, a
model, the method, or the findings, something like The Effect of X on Y, A Theory of Q, or A New Method for Assessing Z. An amusing title adds nondescriptive information to this
or uses nondescriptive information exclusively. (By the way, these two titles
are from the very first issue of Psych
Science published in January 1990, so the journal was at it at an early
age.)
I culled amusing titles from the 2003-2012 issues of Psych Science. It was not always easy to
determine what was an amusing title and what not. For example, I initially
false-alarmed to this one.
Chicks Like Consonant Music
It actually is descriptive. So it may be that others would
come up with a slightly different set of titles than I did. I think the
differences will be small though.
In this post I will share some qualitative observations (if
you want the entire list of amusing titles, just contact me). In my next post,
I will present some quantitative information and compare Psych Science to two other journals.
What types of amusing
titles are there?
Alluring allusions
The authors refer to some literary work, or song—mostly
songs, actually (I realize that some of these are also regular expressions, of
course).
Don't Stand So Close to Me: The Effects of
Self-Construal on Interpersonal Closeness
Running on Empty: Neural Signals for Self-Control Failure
Comfortably Numb: Desensitizing Effects of Violent Media on Helping
Others
You Can't Always Get What You Want: Infants Understand Failed
Goal-Directed Actions
Something in the Way She Sings: Enhanced Memory for Vocal Melodies
But there are also movies:
Scent of a Woman: Men’s Testosterone Responses to Olfactory
Ovulation Cues
Apocalypse Soon?: Dire Messages Reduce Belief in Global Warming by
Contradicting Just-World Beliefs
And, yes, literary allusions:
Peace and War: Trajectories of Posttraumatic Stress Disorder
Symptoms Before, During, and After Military Deployment in Afghanistan
For Whom the Mind Wanders, and When: An Experience-Sampling Study of
Working Memory and Executive Control in Daily Life
How Can I Connect With Thee?: Let Me Count the Ways
How Do I Love Thee? Let Me Count the Words: The Social Effects of
Expressive Writing
Who Shalt Not Kill?
Individual Differences in Working Memory Capacity, Executive Control, and Moral
Judgment
The Jekyll and Hyde of
Emotional Intelligence: Emotion-Regulation Knowledge Facilitates Both
Prosocial and Interpersonally Deviant Behavior
Local Jekyll and Global Hyde: The Dual Identity of Face Identification
And allusions to linguistic theory:
Colorless Green Ideas (Can) Prime Furiously
As well as odd political
allusions:
Misconceptions of Memory: The Scooter Libby Effect
But some managed to resist the
alluring power of allusion:
Distraction and Placebo: Two Separate Routes to Pain Control
Two Forms of Spatial Imagery: Neuroimaging Evidence
Kudos to the authors for not sneaking
“A Tale of Two” in there.
Proverbial titles
Some titles use (variations on) common expressions, slang,
and proverbs.
Read My Lips: Asymmetries
in the Visual Expression and Perception of Speech Revealed Through the McGurk
Effect
Why the Sunny Side Is Up: Associations Between Affect and Vertical
Position
Falling on Sensitive Ears: Constraints on Bilingual Lexical
Activation
Connecting the Dots Within: Creative Performance and Identity
Integration
Discovering That the Shoe Fits: The Self-Validating Role of
Stereotypes
The Left Hand Doesn't Know What the Right Hand Is Doing: The
Disruptive Effects of Attention to the Hands in Skilled Typewriting
Stimulus
packaging
Some titles are intended to create initial
puzzlement (WTF?) by elevating one of the stimulus items from the experiment(s)
to titular status.
On Wildebeests and
Humans: The Preferential Detection of Negative Stimuli
Cherry Pit Primes Brad
Pitt: Homophone Priming Effects on Young and Older Adults' Production of
Proper Names
Head Up, Foot
Down: Object Words Orient Attention to the Objects' Typical Location
Leaning to the Left
Makes the Eiffel Tower Seem Smaller: Posture-Modulated Estimation
Always alliteration
In my previous post on this topic, I mentioned that amusing
titles are representative of the poetic function of language. Nowhere is this
more obvious than in alliteration.
Animals and Androids: Implicit Associations Between Social
Categories and Nonhumans
Connections From Kafka: Exposure to Meaning Threats Improves
Implicit Learning of an Artificial Grammar
Of Snakes and Succor: Learning Secure Attachment Associations With
Novel Faces via Negative Stimulus Pairings
Company, Country, Connections: Counterfactual Origins Increase
Organizational Commitment, Patriotism, and Social Investment
Facing Freeze: Social Threat Induces Bodily Freeze in Humans
Border Bias: The Belief That State Borders Can Protect Against
Disasters
Tough and Tender: Embodied Categorization of Gender
Etiquette and Effort: Holding Doors for Others
Money and Mimicry: When Being Mimicked Makes People Feel Threatened
Story Spoilers Don’t Spoil Stories
The Cost of Collaboration: Why Joint Decision Making Exacerbates
Rejection of Outside Information
The Cost of Callousness: Regulating Compassion Influences the Moral
Self-Concept (
The Herding Hormone: Oxytocin Stimulates In-Group Conformity
Why use amusing titles?
These are the most common categories. I think they all serve
the same set of causally connected purposes: (1) attract attention to
themselves (the poetic function that I talked about in my
previous
post), (2) therefore be memorable, (3) therefore become a sound
bite for the popular and social media, (4) therefore appeal to the general
public, and (5) therefore show university administrators and politicians that our
work is relevant to the world.
Who are the perpetrators?
Pretty much everyone. I have already turned
myself in.
Perpetrators include a self-acknowledged fraudster like Diederik Stapel.
The Secret Life of Emotions [retracted]
Emotion Elicitor or Emotion
Messenger?: Subliminal Priming Reveals Two Faces of Facial Expressions [retracted]
(Obviously “[retracted]” was not part of the original titles.)
But they also include those who are very vocal about the current state of the
field and are proposing reforms. For example,
Hal
Pashler committed:
Measuring the Crowd Within: Probabilistic
Representations Within Individuals
Believe It or Not: On the Possibility of
Suspending Belief
Moniker Maladies: When Names Sabotage Success
And last but not least, even Nobel Prize winners are in on the
act. Daniel Kahneman wrote:
Zeroing in on the Dark Side of the American Dream: A Closer Look at
the Negative Consequences of the Goal for Financial Success
Leave it to a Nobel Prize winner to come up with a title
with three amusing components!
More in my next post.